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Should You Believe Company Reviews?

When you need help picking out a new book, gadget, hairstylist or even doctor, what do you do? Turn to online reviews, of course....

11 Things You Didn’t Know About Yelp

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.Next...

Customize Your Perfect Footwear With Shoes of Prey

The perfect pair of shoes are hard to find. But Shoes of Prey has attempted to take the hassle out of the process with...

Next Generation P2P: Measuring Growth in the Peer-to-Peer Industry

Image: Flickr, Chris PotterIf anything, peer-to-peer businesses are reaching for the next rung. As Internet usage expands — as it did, acutely, during the...

4 Ecommerce Experiences to Learn From

Brian Honigman is the digital marketing manager at Marc Ecko Enterprises. He ensures a polished brand experience across all channels. Follow Brian @BrianHonigman and...

iPad Wins 88% of Black Friday Tablet Traffic

Nearly nine in 10 consumers who shopped online via a tablet during Black Friday used an iPad, a new study suggests. The IBM 2012 Holiday...

Digital Wallets Come in Handy, But Not Where You Think

For more information about BrandSpeak, click here. There's been an awful lot of media coverage lately about the promise of waving a digital wallet inside...

How Amazon Exploits Small Online Retailers

Small business owner Teri Noboa sold with Amazon for a short time in order to bring exposure to her shop, Childhood Way Boutique, a...

How to Trick Out Your Startup’s Office

Last week we showed you some of the startup world's most creative office spaces. These colorful environments with airy floor plans and comfortable conference...