Home Trending Snapchat’s latest reported purchase could bring more AR, shopping to the app

Snapchat’s latest reported purchase could bring more AR, shopping to the app

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Snap reportedly purchased AR companyCimagine Media.
Image: Jaap Arriens/NurPhoto/Sipa USA

If the reports are true, your next Snapchat filter could include an even better dose of augmented reality and might make online shopping even easier.

An Israeli business news site, Calcalist, reported on Christmas Day that Israel-based start-up Cimagine Media has been purchased by the disappearing photo app in a $30- to $40 million acquisition.

Cimagine uses AR in the retail space by allowing customers to “place” a piece of furniture or an appliance in their home to see how it would look before purchasing. As VentureBeat reported, this could be a push for Snap to get into commerce and shopping through its app.

Cimagine claims on its website to have the world’s first augmented showroom, perfect for indecisive shoppers that just don’t know if the teal or the taupe couch is the way to go.

Image: Cimagine

Reached for comment by Mashable, Snap had nothing to say about the reported acquisition.

Mashable also reached out to Cimagine about the deal, but has yet to hear back from the company.

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Read more: http://mashable.com/